I think at one point or another, every photographer dreams of having their own studio. It's an amazing feeling to have your own place to call home, hang your own images, set your own lights, meet your own clients.
I wouldn't know. In the nearly 20 years of professional photography, I've not had one. I've also not had a need for one. But I have always wanted one.
If you're considering it, then it's time to ask yourself a few questions.
Will having a studio make you more money?
Not that we got into the photography industry to make boatloads of cash...but, with a studio, your expenses will increase dramatically. Is your business prepared to take on the added weight of extra expense?
Do you need a photography studio?
Sure. You want one. But do you need one? Will a photography studio fulfill a necessity for you? Do you find yourself constantly looking for rental studios or private space to shoot in several times a week, or do you shoot on location 5 days a week? If so, then, maybe it is time to consider a studio. If not, then what will that studio be doing for you when you're not shooting?
Have you considered the financial aspects?
When moving into a studio, you will most likely want to have a meeting room, with nicely framed photographs, a sitting area, coffee tables, albums or some kind of a multimedia presentation. You will also want to have a studio that is easily findable by your clients.
What is your contingency plan for your slow times?
An unfortunate part of the business...at one point or another, we all have slow times. What then? If you're able to solve this question and have a valid plan together to get you through the slower times in your business, then you are much better off. Remember, your studio might be your largest expense. You have to make sure you can handle that.
There are many other factors to consider when it comes to opening your own photography studio. Your marketing will most likely be vastly different and possibly have a higher budget, in order to attract more clients. You may need a staff. You may need to upgrade some of your equipment. Starting with these questions, however, will get you going in the right direction to make the right decision!
Tuesday, June 27, 2017
Friday, June 23, 2017
Both the photography and real estate industry tend to be heavily trend driven. In the photography world, there have been numerous significant advances over the years. From black and white to color, to different size formats, and, of course, with the advent of digital photography, and the availability of new affordable technology to the masses, the photography industry has become vastly different than it was even ten years ago. Nowhere is this more evident than with drone photography. Prior to this new technology, the only way to get high quality, proper aerial photography was to rent out a helicopter or small plane for the day, which pushed the concept of aerial photography beyond the plane of reason for many applications. This was both costly and time-consuming routine, which was used only in necessary applications. Aerial Photography for Real Estate, simply put, was just way too costly, and burdensome, to be widely used in many applications.
Enter the drone.
In many respects, the Real Estate and Photography industry are incredibly similar. Agents and brokers are constantly selling themselves and their services, constantly looking for new clients, constantly looking for ways to set themselves apart from the competition, much the way photographers are constantly searching out new clients, putting together new marketing projects, and constantly selling their services. One of the most distinct ways for a Real Estate Broker or Agent to do just that is to introduce high-quality photography, with the addition of drone photography, into their listings and/or reports. In the commercial real estate market, drone photography has become a simple and affordable way to capture images of a large property or track of land. Drones are now heavily used by developers and land owners during planning stages, prior to entering a sales period. Drones have been found to be useful with land surveyors and inspectors as well, in reaching heavily wooded or hard to reach areas.
In the residential Real Estate market, the drone has become a simple and effective way to easily capture images that set an agent’s listing apart from their competition. Most Multiple Listing Service organizations (MLS) have a requirement that the first image on a listing be of the front of the house/property, and a drone photograph that captures the front of the property from overhead fulfills this requirement in almost all cases. This is especially important, because an overhead photograph, shot by a drone, that fulfills the MLS requirement, is oftentimes the most important aspect to an Agent’s listing. It is the easiest way to set a listing apart from all other listings and usually captures the most attention by prospective buyers. The drone image has become almost essential in today’s luxury Real Estate market, as it is again a very effective way to capture an overhead image of a large piece of property, showcasing the grounds, and giving a clear image of the roof, a part of the property which normally was ever clearly seen by inspectors.
There are very clear benefits to using drones for Real Estate, but, the biggest one is this: homes photographed with drones sell 60% faster than homes photographed only with traditional methods. This is because simply put, there is no easier way to clearly capture the property while providing an opportunity to showcase a specific lifestyle with luxury properties. Drone operators are even using videos to create scenic films from overhead to capture not just the property, but also entire neighborhoods, that in turn help drive traffic through social media platforms.
Although the FAA has introduced several regulations on the drone industry and introduced licensing requirements, there seems to be no slowing of the drone industry in the Real Estate world. Drones have cemented their place in the Real Estate world.
Drone operators flying for business(photography) purposes instead of just recreation should have proper licensing and insurance, and while for use on private property, there should be no major issue, many cities and towns across America have passed different laws and regulations, governing, and in some instances, restricting the use of drones in certain areas. It would be important to become familiar with those regulations prior to operating a drone. The FAA has also passed legislation requiring certain drones to be registered. Drones weighing more than 0.55 pounds are required to be registered, and the weight limit for commercial drone flying is 55 pounds. Operators should also take note that the FAA is very stringent on flying near airports, and should map out a flight plan to make sure to avoid such potential hazards.